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      <title>The Complete B2B Lead Scoring Guide: Behavioral + Firmographic + Engagement</title>
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      <description>Honest breakdown of AI chat platforms: features, pricing, onboarding speed, and which one is right for each team size. No affiliate nonsense.</description>
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      <description>Most "lead scores" are arbitrary. This is the signal taxonomy actually used by high-performing B2B sales orgs — what to track, how to weight it, when to alert sales.</description>
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